12 Technical Checks Before Production

12 Technical Checks I Perform Before Approving Packaging Artwork for Production A packaging file isn’t production-ready just because everyone has approved the design. Before a coffee bag goes to print, I don’t ask whether it looks beautiful. I look for the technical details that determine whether it can actually be manufactured accurately, consistently, and without…

Print-Ready Doesn’t Mean What You Think It Means

Why a visually approved packaging file can still fail in production. Most packaging files labeled “Print-Ready” are not actually ready for manufacturing. As a Packaging Prepress Expert, I see this mistake far more often than I should. The design looks perfect on screen.The client approves it.The PDF is exported. Everyone assumes it’s ready for print.…