12 Technical Checks I Perform Before Approving Packaging Artwork for Production A packaging file isn’t production-ready just because everyone has approved the design. Before a coffee bag goes to print, I don’t ask whether it looks beautiful. I look for the technical details that determine whether it can actually be manufactured accurately, consistently, and without…
Bleed, Crease & Safe Zone: The Physics Behind Every Successful Packaging Production Most packaging failures don’t happen because of poor design. They happen because the artwork wasn’t built for manufacturing. A packaging file may look perfect on screen and still fail during production because printing, die-cutting, folding, and finishing are physical processes — each with…
Why a visually approved packaging file can still fail in production. Most packaging files labeled “Print-Ready” are not actually ready for manufacturing. As a Packaging Prepress Expert, I see this mistake far more often than I should. The design looks perfect on screen.The client approves it.The PDF is exported. Everyone assumes it’s ready for print.…